跨境贸易 · 2026-07-24

In March, Ulta Beauty announced its plans to launch on TikTok Shop to better serve young, digitally-native consumers. On Wednesday, the retailer debuted its first official TikTok Shop campaign: a partnership with rapper Ice Spice to debut her first fragrance, In Ha Mood, with a small, limited-edition product release ahead of its official launch.

Prime Day has become Prime Week, Black Friday has become Black Friday Month, back-to-school shopping now starts in June, and holiday shopping is starting in October. As brands and retailers compete for an edge during these lucrative periods, the traditional shopping calendar is getting elongated and spread out.

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