跨境贸易 · 2026-07-13

DTC brands like Little Spoon and Boarderie are adjusting their marketing to win over older consumers like grandparents and Boomer parents.

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Fewer surcharges are among the tactics the service is using to gain market share after opening to all businesses earlier this year, experts said.

[Capital FM] Nairobi -- The United Kingdom and Kenya have begun negotiations on a landmark Digital Trade Agreement aimed at expanding cross-border digital commerce, reducing barriers for businesses and cementing Kenya's position as Africa's "Silicon Savannah," British High Commissioner to Kenya Matt Baugh has revealed.